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Position Title: Marketing and Public Relations Manager

Reports To: Chief Development and Communications Officer

Salary Range: $40,000 – $65,000

Supervises: 1 – 5

Requirements: City of Buffalo residency

View job posting on Indeed here

Position Summary

As part of the Development and Communications team, the Marketing and Public Relations (PR) Manager will oversee the development and implementation of a robust marketing and public relations strategy (paid and organic) in support of the Conservancy’s strategic goals and in alignment with the organization’s mission. The Marketing and PR Manager will support the development of annual organizational messaging and be responsible for the creation of aligned long and short form content. This includes but is not limited to, the Conservancy’s website, email blasts, social media channels, press materials and events, op-eds, articles, and other public relations tactics, organization-wide marketing materials, presentations, scripts, fundraising and donor-focused communications, community engagement and advocacy activations, as well as oversee the development of and adherence to the Conservancy brand guide. The Marketing and PR Manager will also deploy an evaluation of strategies and tactics that includes viable metrics to measure success and the creation of reports.

The Marketing and PR Manager will report to the Chief Development and Communications Officer (CDCO) and will oversee a small team of communications professionals. In addition, external consultants and vendors with a focus on graphic design, photography and videography, printing, mailing and more will be managed. This position will also work cross-departmentally supporting the Executive office, the Development team, including the Director of Engagement and Inclusion, and other organizational departments as needed with marketing and public relations needs and recommendations. The Director of Planning and Research will support this position by providing relevant data and research points to build a compelling messaging strategy.

This position is full-time, and non-exempt according to the Fair Labor Standards Act and the NYS Department of Labor rules and regulations. The workweek includes flexible schedules depending on the workload, with some weekend and holiday work as needed.

Main Responsibilities

• Develop and implement annual marketing and public relations strategy and plans that are aligned to Conservancy messaging and strategic goals
• Create messaging strategy outlining key messages that align with Conservancy communications goals, as well as messaging documents for fundraising and donor materials, key events, advocacy issues, press events, marketing materials and more
• Draft long and short form content for all externally facing channels and tactics (including but not limited to those listed above)
• Manage social media channels, including drafting and posting content and monitoring and responding to comments and direct messages
• Manage the Conservancy’s website through the development of content and regular updates in partnership with external website developer
• Develop a creative plan and messaging for marketing materials, and partner with external vendors in project managing the creation of those materials from conception through printing and final delivery, including but not limited to mass mailings, targeted mailings, fundraising appeals, event materials (invitations, signage), flyers
• Partner with the CDCO and the Database Coordinator in supporting the development of lists for mass mailings, especially around fundraising mailings, and coordinate with mail house
• Assess, develop, and implement a paid marketing plan that includes managing relationships with paid partners and tracking paid opportunities within budget
• Develop media relations materials including press releases, media alerts/advisories, pitches, briefing documents, media lists, op-eds and reports
• Plan and execute media events including press conferences and meetings with media and editorial boards
• Conduct media outreach and follow up with press inquiries, in partnership with the Executive Director and CDCO
• Maintain and update a media list of local, regional, and statewide reporters
• Prepare regular communications reports that include media coverage, social media engagement, and metrics for success
• Develop and implement a tracking system for all marketing and public relations tactics
• Research PR and social media industry trends, and research new outlets/platforms; follow industry-related news, generate ideas around trending topics
• Support the Executive office, Development team, Director of Engagement and Inclusion, and other Conservancy departments as needed with all marketing and public relations needs
• Manage communications team, as well as communications interns, outside vendors
• Assess all marketing and public relations work with an IDEA (inclusion, diversity, equity, and accountability) lens

Qualifications and Performance Attributes

• Bachelor’s degree in communications, marketing, public relations or related field
• Minimum of two years’ communications or relevant experience
• Interest in parks, landscapes, historic preservation, and environmental causes
• Thorough understanding of marketing and public relations, strategies, and tactics
• Proficiency in Microsoft Office, Facebook, Instagram, LinkedIn
• Exceptional communications and presentation skills (verbal and written)
• Savvy interpersonal skills with an ability and desire to relate to diverse groups of people both internally within the organization and externally
• Exceptional organizational abilities with attention to detail and accuracy
• Ability to multitask, prioritize and work under pressure to meet deadlines and follow protocols in a fast-paced environment; with flexibility to adjust plans and tactics if needed
• Motivated to perform in a constructive, supportive team environment across departments
• Resourceful and proactive in dealing with unforeseen issues or challenges
• Proficiency with all Office Suite software including word processing, spreadsheets, and presentations, and familiar with donor software platforms

Working Conditions

• Initially a desk performance position; with growth to out of office meetings or appointments, and occasional support at Conservancy events and other donor or media related interactions as requested, etc.
• Job duties may require an employee to bend, reach, stoop, sit, stand and/or walk for extended periods of time as well as lift and/or move heavy objects at times up to 30 lbs.
• Must be able to adapt to ever changing resources and limited budget

To apply, please email resume to Beth@bfloparks.org or send by mail to:

Buffalo Olmsted Parks Conservancy, Inc.
Attn: Human Resources
84 Parkside Avenue
Buffalo, NY 14214

This job description is intended to identify and list the responsibilities, duties and qualifications for the position. It cannot be considered all-inclusive, however, as changing organizational circumstances can result in changes to some of those responsibilities, duties and qualifications. Further, every task supporting the functioning of the position may not be listed or not listed in detail. This job description does not constitute a contract of employment.

Updated July 2022

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